Everyone who creates an account on your website joins your list, even if they haven't booked yet
Fitune saves everyone who creates an account on your website or branded web app as a contact (or lead), with their name, their email and any details you choose to ask for. Then it shows you who arrived in the last 30 days, what they've done at your studio and how to reach them.
That way you can follow up with every prospect while they're still deciding, and bring them to their first class or a membership, turning them into a client.
- Automatic leads from your website and app, with the fields you define.
- Quick filters to see new leads and people in a trial period.
- History, notes and buttons to call, text or message on WhatsApp from each lead's profile.
Your contacts and leads stay on a list you can work every week
Many people visit your website, create an account and don't buy that same day. With Fitune they're saved with their details and their activity, separate from your regular clients. You can reach out in time, know what to say and measure how many end up buying.
Everyone who signs up stays in your database, even if they don't buy
You know who to contact this week
You find out the same day
Anyone on your team can follow up
You see how many leads become clients
How Fitune captures your leads and organizes follow-up
Every sign-up on your website or app creates a lead
Anyone who creates an account, logs in, books, joins a waiting list or buys on your website or branded web app is added to your contacts with the origin lead (that is, a contact who hasn't bought yet). To sign up, they need their first name, last name and email.
Bookings that come in through Wellhub, TotalPass or Fitpass also create the contact, and each profile's details show whether they came through Fitune or through an integration.
Ask for the details your studio needs at sign-up
In "Contacts" > "Custom fields" you decide whether to ask for phone, date of birth or gender, whether they're required at sign-up and at checkout, and whether your client sees them in their profile.
You can also create fields to ask for their Instagram handle. With the date of birth, Fitune marks birthdays with a cake icon next to the client's name.
New and trial contacts, separate from everyone else
In "Contacts" > "My contacts", the lead quick filters show new contacts (leads and invited contacts from the last 30 days) and people in a trial period. The client filters show active clients, active subscribers, one-time purchasers and lost clients.
You can also search by name or email and filter by sign-up date and segment. Trials are set up from New client offers.
All the context before you reach out
Each contact's profile brings together their class and appointment bookings (attended, cancelled and no-shows), their memberships, their invoices and the total they've paid.
The call, SMS and WhatsApp buttons open the app on your team's phone or computer with the contact ready for follow-up.
New sign-up alerts and emails to your leads
To write to your leads from Fitune, send an email to a contact from their profile or a bulk email to a segment, filtered by sign-up date. Manual or more personalized emails require the Plus or Ultra plan and a verified studio email address.
Bring in the leads you already have in spreadsheets or another system
Add contacts one by one or with an Excel file, using Fitune's template. Each contact you add gets an invitation email to access your website or app.
On the Plus and Ultra plans, the Fitune team migrates your clients from another platform at no cost.
Studios already
attracting clients
Frequently asked questions
What counts as a lead in Fitune, and when does someone stop being one?
A lead is a contact who created an account on your website or app, or who booked, joined a waiting list or bought there. As long as they haven't bought, their segment is lead. When they buy a membership, a pack or a single class, Fitune changes their segment automatically, for example to in trial, one-time purchase or active subscriber.
Does Fitune have a sales pipeline, tasks or reminders for follow-up?
No. Fitune doesn't have a sales pipeline, tasks, follow-up reminders or manual tags. It gives you the filtered list of leads, each one's history, internal notes and direct access to call or message them. Your team does the follow-up.
Can I see which campaign or ad each lead came from?
Not for now. Each contact's origin shows whether they came through Fitune (your website or app) or through an integration such as Wellhub, TotalPass or Fitpass, but it doesn't record campaigns, channels or UTM parameters.
Which plan includes it, and who can set it up?
Lead capture, filters and the contact profile are included in every plan, including Free. Contacts are unlimited, with a maximum of 250 new contacts per day per studio between sign-ups and contacts your team adds, and a lead who only created an account doesn't count as an active client toward your plan's limit. The number of custom fields depends on your plan, and emails to a contact or a segment require Plus or Ultra. The account owner sets up custom fields and notifications; the owner and admins see the list and the profiles.
Can I export my leads with their custom field data?
Yes. In "Analytics" > "Contact details" you can view and export your contacts' data, including custom fields, and filter for your leads. Each contact's email only appears if the team member has permission to see contacts' email addresses.
What about clients who come through Wellhub, TotalPass or Fitpass?
Their first booking through the integration creates their contact in Fitune, with that integration as the origin. If they don't buy anything directly from your studio, Fitune shows them in their own segment, separate from the leads who sign up on your website or app.
Turn every sign-up on your website into a first class
Fitune saves the details of everyone who signs up on your website or app and shows you who to contact each week. Book a demo and see how it works.
The operating system to help your studio win.