Fitune Vs. SquareSpace

The right platform choice for your fitness and wellness business can mean everything. The following head-to-head comparison pits Fitune's customized all-in-one solution directly against Squarespace's general website builder. It takes extra time and costs more resources to make the same website builder work for you. We will show you the most salient differences to make your choice an informed one, with special consideration of how Fitune offers quick setup and focused features to get your operations streamlined in no time.

 The image contains a customer review from an individual named Sean, with a date of January 13, 2021, and a 5-star rating. The review header states, "This is a great platform for running a..." and the main text continues:  "This is a great platform for running a fitness business. Fitune is easy to implement, and a huge number of services which aid in building and establishing a business are available. As well as this the Fitune support team is the best. They are always available to help, and they always find solutions."
The Best Squarespace Alternative

Join Fitune, launch in 30 minutes and start selling from day one.

Fitune the fitness and wellness business management solution tailor made for your industry. Easily organize classes and events, manage your clients, process payments, emails and more.Reduce your workload and save time with an easy to learn platform. With our Free Forever plan, launch your website, start selling, and receive payments right away.


Basic overview
Squarespace logo
Access to basic features
Mobile optimized websites
Templates for different industries
Free custom domain
Send invoices for free


Basic overview
Fitune logo
Customizable website
Class booking & scheduling
Payment processing
1 on 1 appointments
CRM management
Livestreaming integration
Membership management
Industry relevant analytics
Human customer support
+ many more...

Okay, let's make it easier for you!



🔒 Base fee between $21 and $39 monthly to make sales online.
🔒 Extra frees required for tools like Acuity for booking and Membership Sites
‍🔒 You could be spending hundreds monthly just to keep your website running.
$0 - Free Forever includes:

✅ Website
✅ Class Scheduling
✅ Automatic Billing
✅ Client Management (CRM)
✅ Livestream Zoom integration
✅ Business Reports
✅ Automated Transactional Emails

To keep the Fitune lights on, we take a 6% transaction fee, but considering what you get, it seems fair.

Upgrade to Pro for just $49/month and get:

✅ 50 Active Clients
✅ 2% Transaction Fee
✅ 25GB video hosting space
✅ Publish courses
✅ Custom domain
✅ Waitlists
✅ Promo codes
✅ Analytics graphs
Industry focus
🔒  Squarespace is a general use website design and web building tool.

🔒  This tool was designed with photographers, designers, and the creative industry in mind– focusing on visual appeal
✅ Fitness and wellness industry
✅ Ideal for small studios
✅ Loved by gyms and multi-location studio owners
✅ Trainers and coaches across every discipline
Set up

🔒 A Squarespace website starts with either a free template or a third-party premium template (cost over $100 dollars).

🔒 Additional extensions with associated costs  are required for basic functions like booking, scheduling, managing locations, and live streams.
✅ Launch in just 30 minutes and get help from our onboarding specialists.

✅ Your website is ready to go as soon as you sign up.
Product management

🔒 Basic eCommerce functions are only available with the higher cost commerce plans.

🔒 Booking, membership management, and communications must be with extensions like Acuity which has an additional cost of $49 per month if you want to remove all watermarks.
With a simple and intuitive interface you can manage your business in just 5 minutes a day.

Every feature you might need is fully integrated with the platform.

✅ Calendar: Schedule your in-person and live classes, one-on-one appointments and events. 

✅ On-demand video management: Upload videos to create a constant stream of revenue with unlimited hosting space.

✅ Course management: Easily create routes and challenges for your clients to follow.

✅ Mix and matching on-demand video, lessons, online classes and in-person classes, and events.

Video hosting

🔒 Every Squarespace plan allows you to upload 30 minutes of video content, for added storage you’ll need to subscribe to a Digital Products plan with an added monthly fee.

🔒 To manage your videos you’ll need to create and manage a new videos page.I

🔒 In order to add them to courses you’ll need to create an additional course page.

Fitune offers unlimited space for your videos.

✅ Monetize your online presence and upload videos to create a steady revenue stream.

✅ Charge for each video as a separate product, as part of a challenge, rent it for limited time, or include it in a membership tier.

✅ With Vimeo and Youtube integration you can integrate your existing videos to your Fitune website, just copy and paste the URL.
Memberships and payment

🔒 Payment options can be managed through Squarespace Payments.

🔒 Pricing plans for membership management have an additional fee between $9 and $89 monthly depending on functionality.

🔒 Digital products sales and membership management require an additional monthly fee or an upgrade to a higher tier plan.

🔒 Digital products sales have a commission per sale between 9% and 3% except for the highest tier plan.

✅ Handle all your payments automatically through Stripe, just link your account.

✅ Create membership tiers and grant your clients access to online and in-person classes, events, courses, and videos

✅ Mix and match in any combination you can think of to keep your clients engaged and excited.

🤝 As any card processor, Stripe charges a small fee (1.4% - 3.6%) for processing transactions.
Client Management

🔒 You need to manually enable Customer Accounts to allow your clients to make purchases and create accounts on your website. Only available in some plans.

🔒 Customer contacts are created upon completion of a purchase. You can’t create, import, nor edit customers manually.

🔒 You’ll need a subscription to Digital Products with an additional monthly fee to automatically add a client to your database if they purchased a membership.

✅ Manage your clients with a simple, customizable, and flexible database.

✅ New customers are added automatically or you can invite them yourself.

✅ Gain data driven insights into your clients with industry specific metrics and a customizable database.
Sales reports

🔒 Sales analytics are available for some plans only if your site is connected to a payment processor.

🔒 You might need to filter out some generic or non-relevant information for your business.

✅ Quickly access your invoices and track payments per date, client, type, source, and status.

✅ Every metric tracked has been chosen based on the needs of your fitness and wellness business.

✅ Track your business growth with monthly sales reports.
Marketing tools

🔒 Squarespace offers basic integration with email systems like Gmail and Outlook but to create campaigns you’ll need to pay an additional monthly fee for the Acuity extension.

🔒 You’ll need to customize each Acuity email as it's separate from your website’s template or add new ones to fit your business’ needs.

✅ Email templates are ready for your prospective and already engaged clients. Fitune sends these automatically when needed.

✅These templates have been designed specifically for the needs of wellness and fitness businesses.

✅Customize each email or add new ones as needed.

✅Create fully customizable promo codes for prospective clients or to reward your current ones.

🔒 Availability of analytics depends on your subscription plan and might entail the purchase of an additional Digital Products plan.

🔒 Analytics from Squarespace are generically made for eCommerce websites and might not fit your business needs.

✅ Guide your business decisions based on data with an array of analytics specifically chosen for the fitness and wellness industry.

✅ Quickly gather information on sales and clients, including new, active and returning.

✅ Use integrated comparison tools to review your periodic growth.

✅ Generate comprehensive reports on your bookings, one-on-one appointments and sales.

✅ Review your on-demand videos performance with metrics like views, watch time and playback devices.


Basic features for up to 10 users with everything you need.
Get started


Advanced features and reporting, better workflows and automation.
Get started


Personalised service and enterprise security for large teams.
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Basic features
Individual data
Automated workflows
200+ integrations
Reporting and analytics
Export reports
Scheduled reports
API access
Advanced reports
Saved reports
Customer properties
Custom fields
User access
SSO/SAML authentication
Advanced permissions
Audit log
Data history

*Pricing and features taken from Squarespace and third-party providers on 11/06/2023. For more information please visit their pricing page.

Don’t take our word for it


I love how it allows me to manage both in-person and online group classes.


Founder Turn Studio

Glad I came across Fitune, really easy to set up, perfect for my yoga classes.


Founder Kopo Yoga

Excellent support. They been kind, patient, informative and an absolute pleasure to deal with. I was so scared about the IT side but they have been very encouraging.  I’m beyond happy with support and the product itself.

Mrs Marks

United Kingdom

Fitune makes managing things super simple and the greatest part is it's all in one place.



This is a game changer to my scheduling and payment placed in one place together.

Nikki Robs

Founder NRFit
United States

It does everything you need to run your online fitness business. It is so perfect for fitness Instructors and personal trainers.


United States

Finally found what i was looking for and it has not disappointed, Fitune has revolutionised my business, saved me a-lot of time, given me a professional edge and has been a smart investment.


United Kingdom

Fantastic service, the booking system is very easy to use. It helps participants to book the classes which in the minutes.


Deimante Dance School
United Kingdom

Awesome experience with this platform so far. It’s extremely user friendly in my end and my clients end which is perfect. I love that I can teach my classes, course and coaching all in one place! Everything is organized so well.


United States

I found Fitune a great platform, really friendly to use as a business and for the customers. They have really good service and anything you need help with they make sure to solve it.

Ana Gaby


These guys have really improved the software. Every time I login, I'm always looking to minor changes. I actually submitted some feedback, and they made those changes.  it makes me feel part of a community.


United States

I've been looking for a reliable and affordable booking solution for a long time and I'm so glad I came across Fitune. I love how I can run all my services in one place. It's extremely easy to use for myself as well as for my customers.


United Kingdom

Really good tutorials, fantastic site to navigate round especially if you are a bit of a novice in this area.

Kylie Nicholls

United Kingdom

absolutely love the customer service that Fitune has offered me. They have been very accommodating and understanding with my needs. Love this platform!

C. Johnson

United States

I love how it allows me to manage both virtual and in-person sessions


Founder Turn Studio

Glad I came across Fitune, really easy to set up, perfect for my yoga classes.


Founder Kopo Yoga

This is a game changer to my scheduling and payment placed in one place together.

Nikki Robs

Founder NRFit
United States

I was so scared about the IT side but they have been very encouraging. I’m beyond happy with support and the product itself

Mrs Marks

United Kingdom

It does everything you need to grow your fitness business. Perfect for group classes and personal training.


United States

Boost Efficiency & Grow Your Fitness Business

You want to automate your business processes and streamline your management to reduce your workload, and provide clients with the convenience of online services like booking and video streaming.

You have a website but aim to cut costs and simplify management, moving away from complex systems that lack fitness and wellness industry specialization.

A positive review for Fitune from a user named Ana Gaby Q, who has given a five-star rating. The reviewer, marked as being from Mexico, appreciates the variety of offerings that Fitune allows them to manage in one place, such as drop-in classes, memberships, subscriptions, and one-on-one sessions. The reviewer ends the feedback with a cheerful note, expressing happiness about switching their platform to Fitune.

You'll Love That Everything's Included

Video-on demand

Monetize your online presence with videos to create a constant revenue stream. With unlimited hosting, course creation tools, and integrations with Youtbe and Vimeo, reaching a worldwide audience has never been easier.

A spacious, well-lit room where two people are engaged in a fitness routine. A man in the foreground and a woman in the background are both doing lunges, synchronized in their movements. They are positioned diagonally to each other, indicating they might be following a workout routine together. In the foreground, a smartphone is set up on a small tripod, likely recording or live streaming their exercise session. The natural light from the windows suggests a serene workout environment.

Time-saving integrations

Manage your bookings, finances, marketing, and online services from a simple easy-to-learn dashboard in just 5 minutes a day.

A dynamic scene inside a well-equipped fitness center with a group of people engaged in exercise activities. In the foreground, a woman in a black tank top and patterned leggings is balancing on a wobble board while passing a medicine ball to a bearded man in a tank top who is also balancing on similar equipment. Another woman stands on a wobble board in the background, smiling, and an individual in the back appears to be using a smartphone. The gym is modern with a variety of fitness equipment, bright lighting, and mirrors that create a spacious atmosphere.


Fitune has every management tool needed for your business. Eliminate the need for complex systems or excessive monthly fees.

A close-up of two individuals at a fitness center exchanging a credit card and a mobile phone, presumably processing a payment. The person handing over the credit card is wearing a light-colored dress or skirt and has a fitness tracker or band on the wrist, suggesting they are a client. The other person is holding the phone, which is encased in a blue protective cover, indicative of a transaction being made. In the softly focused background, racks of dumbbells are visible, indicating the setting is a gym.

Unparalleled Support

Increase your revenue from day one with the help of our onboarding specialists, video tutorials, launch checklists and follow up communications.

A fitness instructor with curly hair and wearing a blue tank top, holding a clipboard and discussing with two attentive female clients in a gym setting. The women are dressed in workout gear, indicating a professional interaction, possibly regarding their fitness plans or progress. The background is out of focus, suggesting the private and focused nature of the conversation.

Clients love Fitune

Offer your clients an intuitive interface to ensure a seamless purchase experience and keep them coming back.

A diverse and joyful group of people in a fitness studio, celebrating and posing for the camera. They are dressed in workout attire and are scattered around an exercise bike, some are sitting on it, others are standing around. Their expressions and gestures suggest they are having a great time, with some throwing their hands in the air and smiling broadly. The background shows exercise equipment like free weights, suggesting an upbeat, communal workout environment.

Fitune includes the best tools for your fitness business

✅  In-person booking management
✅  Online booking management
✅  Staff management
✅  Payment processing
✅  One-on-one appointments

✅  Membership management
✅  Automated emails
✅  Live stream integration
✅  CRM management
✅  Industry specific analytics
✅  On demand video