Fitune vs Durable

Launching a website is crucial for your fitness and wellness business, but the real challenge often lies in selecting the right management tools. Fitune and Durable are significant contenders, each focusing differently. This comparison highlights which platform excels in managing bookings, classes, memberships, and more, emphasizing their features and benefits. It will help you decide between Fitune and Durable, whether you need comprehensive functionality or specific features.

A customer review from an individual named Sean. Sean has given a 5-star rating and praises the platform as being great for running a fitness business. He highlights that Fitune is easy to implement and appreciates the vast number of services it offers that assist in building and establishing a business. Sean also commends the Fitune support team for their excellent service, noting that they are always available to help and consistently find solutions. The review is dated January 13, 2021.
The Best Durable Alternative

Let Fitune simplify your life, build your website in 30 minutes with every feature you’ll ever need.

Fitune is the specialized business management solution for fitness and wellness. Simplify class booking, event management, client communications, payment processing, membership management, video on-demand, analytics, and additional functions with ease.


Basic overview
Momence logo
Custom domain name
Unlimited Pages
Unlimited traffic
Unlimited contacts
10 million stock images
Automated SEO
1 user
Priority email support


Basic overview
Fitune logo
Customizable website
Class booking and scheduling
Membership management
1 on 1 appointments
CRM management
Marketing tools
Live stream integration
Industry relevant analytics
Human customer support
+ many more...

Okay, let's make it easier for you!



Starting price
🔒 Durable offers a free plan with heavy limitations, like only 3 pages on your website, and a business plan of $25 monthly.

🔒 However, even this plan doesn’t support essential features like video hosting, courses and challenges creation, membership management, and live stream.
$0 - Free Forever includes:

✅ Website
✅ Class Scheduling
✅ Automatic Billing
✅ Client Management (CRM)
✅ Livestream Zoom integration
✅ Business Reports
✅ Automated Transactional Emails

To keep the Fitune lights on, we take a 6% transaction fee, but considering what you get, it seems fair.

Upgrade to Pro for just $49/month and get:

✅ 50 Active Clients
✅ 2% Transaction Fee
✅ 25GB video hosting space
✅ Publish courses
✅ Custom domain
✅ Waitlists
✅ Promo codes
✅ Analytics graphs
Set up

🔒 Durable uses user prompts to generate a website quickly, however, you have no input on the pages and functionalities your website will have until created.

🔒 A high degree of customization is required in order to add the features your business requires.

🔒 Several essential features aren’t supported like on-demand video, live streams, courses, memberships, and recurring payments.
✅ Launch in just 30 minutes and get help from our onboarding specialists.

✅ Your website is ready to go as soon as you sign up.
Product Management

🔒 Durable isn’t optimized as an eCommerce platform.

🔒 Booking options are available through Calendly.

🔒 Video and course management aren’t supported by Durably.

With a simple and intuitive interface you can manage your business in just 5 minutes a day.

Every feature you might need is fully integrated with the platform.

✅ Calendar: Schedule your in-person and live classes, one-on-one appointments and events. 

✅ On-demand video management: Upload videos to create a constant stream of revenue with unlimited hosting space.

✅ Course management: Easily create routes and challenges for your clients to follow.

✅ Mix and matching on-demand video, lessons, online classes and in-person classes, and events.
Video hosting

🔒 No current support nor integration with third-party tools.

✅ Monetize your online presence and upload videos to create a steady revenue stream.

✅ Fitune offers unlimited space for your videos.

✅ Charge for each video as a separate product, as part of a challenge, rent it for limited time, or include it in a membership tier.

✅ With Vimeo and Youtube integration you can easily integrate your existing videos to your Fitune website, just copy and paste the URL.
Memberships and payment

🔒 There is no membership nor recurring payments support.

🔒 Durable supports payments through Stripe but you’ll need to manually create payment links for each product or service you want to sell.

🔒 Stripe charges a 1.4% to 3.6% fee for processing transactions.

✅ Handle all your payments automatically through Stripe, just link your account.

✅ Create membership tiers and grant your clients access to online and in-person classes, events, courses, and videos

✅ Mix and match in any combination you can think of to keep your clients engaged and excited.

🤝 As any card processor, Stripe charges a small fee (1.4% - 3.6%) for processing transactions.
Client Management

🔒 Manage your clients with a simple, customizable, and flexible database.

🔒 New customers are added automatically or you can invite them yourself.

🔒 Gain data driven insights into your clients with industry specific metrics and a customizable database.

✅ Manage your clients with a simple, customizable, and flexible database.

✅ New customers are added automatically or you can invite them yourself.

✅ Gain data driven insights into your clients with industry specific metrics and a customizable database.
Sales reports

🔒 Invoices sent can be reviewed but there are no integrated tools for sales reports.

✅ Quickly access your invoices and track payments per date, client, type, source, and status.

✅ Every metric tracked has been chosen based on the needs of your fitness and wellness business.

✅ Track your business growth with monthly sales reports.
Marketing tools

🔒 Promotions through email are available but you can’t segment them.

🔒 There is an auto-reply option for leads but there’s no feature for automated booking reminders nor confirmations.

✅ Email templates are ready for your prospective and already engaged clients. Fitune sends these automatically when needed.

✅These templates have been designed specifically for the needs of wellness and fitness businesses.

✅Customize each email or add new ones as needed.

✅Create fully customizable promo codes for prospective clients or to reward your current ones.

🔒 An analytics dashboard is available but you’ll need to filter any non-relevant for your business information

✅ Guide your business decisions based on data with an array of analytics specifically chosen for the fitness and wellness industry.

✅ Quickly gather information on sales and clients, including new, active and returning.

✅ Use integrated comparison tools to review your periodic growth.

✅ Generate comprehensive reports on your bookings, one-on-one appointments and sales.

✅ Review your on-demand videos performance with metrics like views, watch time and playback devices.


Basic features for up to 10 users with everything you need.
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Advanced features and reporting, better workflows and automation.
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Personalised service and enterprise security for large teams.
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Basic features
Individual data
Automated workflows
200+ integrations
Reporting and analytics
Export reports
Scheduled reports
API access
Advanced reports
Saved reports
Customer properties
Custom fields
User access
SSO/SAML authentication
Advanced permissions
Audit log
Data history

*Pricing and features taken from the Durable and third-party providers on 11/18/2023. For more information please visit their pricing page.

Don’t take our word for it


I love how it allows me to manage both in-person and online group classes.


Founder Turn Studio

Glad I came across Fitune, really easy to set up, perfect for my yoga classes.


Founder Kopo Yoga

Excellent support. They been kind, patient, informative and an absolute pleasure to deal with. I was so scared about the IT side but they have been very encouraging.  I’m beyond happy with support and the product itself.

Mrs Marks

United Kingdom

Fitune makes managing things super simple and the greatest part is it's all in one place.



This is a game changer to my scheduling and payment placed in one place together.

Nikki Robs

Founder NRFit
United States

It does everything you need to run your online fitness business. It is so perfect for fitness Instructors and personal trainers.


United States

Finally found what i was looking for and it has not disappointed, Fitune has revolutionised my business, saved me a-lot of time, given me a professional edge and has been a smart investment.


United Kingdom

Fantastic service, the booking system is very easy to use. It helps participants to book the classes which in the minutes.


Deimante Dance School
United Kingdom

Awesome experience with this platform so far. It’s extremely user friendly in my end and my clients end which is perfect. I love that I can teach my classes, course and coaching all in one place! Everything is organized so well.


United States

I found Fitune a great platform, really friendly to use as a business and for the customers. They have really good service and anything you need help with they make sure to solve it.

Ana Gaby


These guys have really improved the software. Every time I login, I'm always looking to minor changes. I actually submitted some feedback, and they made those changes.  it makes me feel part of a community.


United States

I've been looking for a reliable and affordable booking solution for a long time and I'm so glad I came across Fitune. I love how I can run all my services in one place. It's extremely easy to use for myself as well as for my customers.


United Kingdom

Really good tutorials, fantastic site to navigate round especially if you are a bit of a novice in this area.

Kylie Nicholls

United Kingdom

absolutely love the customer service that Fitune has offered me. They have been very accommodating and understanding with my needs. Love this platform!

C. Johnson

United States

I love how it allows me to manage both virtual and in-person sessions


Founder Turn Studio

Glad I came across Fitune, really easy to set up, perfect for my yoga classes.


Founder Kopo Yoga

This is a game changer to my scheduling and payment placed in one place together.

Nikki Robs

Founder NRFit
United States

I was so scared about the IT side but they have been very encouraging. I’m beyond happy with support and the product itself

Mrs Marks

United Kingdom

It does everything you need to grow your fitness business. Perfect for group classes and personal training.


United States

Boost Efficiency & Grow Your Fitness Business

You want to automate your business processes and streamline your management to reduce your workload, and provide clients with the convenience of online services like booking and video streaming.

You have a website but aim to cut costs and simplify management, moving away from complex systems that lack fitness and wellness industry specialization.

A positive review for Fitune from a user named Ana Gaby Q, who has given a five-star rating. The reviewer, marked as being from Mexico, appreciates the variety of offerings that Fitune allows them to manage in one place, such as drop-in classes, memberships, subscriptions, and one-on-one sessions. The reviewer ends the feedback with a cheerful note, expressing happiness about switching their platform to Fitune.

You'll Love That Everything's Included

Video-on demand

Monetize your online presence with videos to create a constant revenue stream. With unlimited hosting, course creation tools, and integrations with Youtbe and Vimeo, reaching a worldwide audience has never been easier.

A spacious, well-lit room where two people are engaged in a fitness routine. A man in the foreground and a woman in the background are both doing lunges, synchronized in their movements. They are positioned diagonally to each other, indicating they might be following a workout routine together. In the foreground, a smartphone is set up on a small tripod, likely recording or live streaming their exercise session. The natural light from the windows suggests a serene workout environment.

Time-saving integrations

Manage your bookings, finances, marketing, and online services from a simple easy-to-learn dashboard in just 5 minutes a day.

A dynamic scene inside a well-equipped fitness center with a group of people engaged in exercise activities. In the foreground, a woman in a black tank top and patterned leggings is balancing on a wobble board while passing a medicine ball to a bearded man in a tank top who is also balancing on similar equipment. Another woman stands on a wobble board in the background, smiling, and an individual in the back appears to be using a smartphone. The gym is modern with a variety of fitness equipment, bright lighting, and mirrors that create a spacious atmosphere.


Fitune has every management tool needed for your business. Eliminate the need for complex systems or excessive monthly fees.

A close-up of two individuals at a fitness center exchanging a credit card and a mobile phone, presumably processing a payment. The person handing over the credit card is wearing a light-colored dress or skirt and has a fitness tracker or band on the wrist, suggesting they are a client. The other person is holding the phone, which is encased in a blue protective cover, indicative of a transaction being made. In the softly focused background, racks of dumbbells are visible, indicating the setting is a gym.

Unparalleled Support

Increase your revenue from day one with the help of our onboarding specialists, video tutorials, launch checklists and follow up communications.

A fitness instructor with curly hair and wearing a blue tank top, holding a clipboard and discussing with two attentive female clients in a gym setting. The women are dressed in workout gear, indicating a professional interaction, possibly regarding their fitness plans or progress. The background is out of focus, suggesting the private and focused nature of the conversation.

Clients love Fitune

Offer your clients an intuitive interface to ensure a seamless purchase experience and keep them coming back.

A diverse and joyful group of people in a fitness studio, celebrating and posing for the camera. They are dressed in workout attire and are scattered around an exercise bike, some are sitting on it, others are standing around. Their expressions and gestures suggest they are having a great time, with some throwing their hands in the air and smiling broadly. The background shows exercise equipment like free weights, suggesting an upbeat, communal workout environment.

Fitune includes the best tools for your fitness business

✅  In-person booking management
✅  Online booking management
✅  Staff management
✅  Payment processing
✅  One-on-one appointments

✅  Membership management
✅  Automated emails
✅  Live stream integration
✅  CRM management
✅  Industry specific analytics
✅  On demand video