We analyzed over 500 real user reviews from Capterra, Trustpilot, Product Hunt, and G2. We compared features and pricing to bring you the best fitness CRM Software.
Choosing the right CRM software can transform the way fitness businesses operate, making it easier to manage client relationships, automate bookings, and drive sales.
Here’s a look at the top CRM options, including Fitune, Gym Master, Monday, and others, to help you find the ideal fit for your fitness studio’s unique needs.
Best Fitness CRM Software
- 🥇 Fitune - Free website and client app included
- Monday - Affordable but lacks important functions
- Gym Master - Useful if access control is your #1 priority
More Fitness CRM Software
What is a CRM?
A CRM (Customer Relationship Management) system for fitness business owners is a tool that helps manage and optimize client interactions, bookings, payments, and communication—all in one place.
It streamlines tasks like scheduling classes, tracking memberships, automating reminders, and storing client information, making it easier to build strong relationships and keep your business organized.
Why Do You Need a CRM?
A CRM system is invaluable for fitness businesses, centralizing client data like profiles, booking history, and preferences in one place. This streamlined approach allows for better service personalization, which fosters client loyalty and strengthens relationships.
CRMs also automate essential processes such as bookings, payments, and follow-ups, saving time and ensuring steady cash flow. With automated reminders and easy payment options, clients are more likely to attend and stay engaged.
Additionally, CRMs boost marketing efforts by allowing targeted promotions based on client behavior. By keeping clients informed and engaged, a CRM supports both client satisfaction and revenue growth.
1. 🥇 Fitune - Best Fitness CRM Software
Price: Free to $219/month
User score: 4.9 ⭐⭐⭐⭐⭐
Free website creator: Yes
Free client app: Yes
Organize and Keep in Touch with Clients Easily
Fitune keeps all your contacts and client information in one organized place. It automatically registers all new leads, this way you forget about spreadsheets and entering data manually.
It also allows you to view booking and purchase history, track sales, and send email blasts with a couple clicks.
This helps you make better scheduling decisions based on real client behavior.
Your Payments Finally on Time
Fitune streamlines booking and payments, so you can focus on growing your business instead of managing payments or scheduling.
Clients can book directly through your calendar, choose their preferred spot in the room, and even join waitlists for full classes.
Payment collection is automatic, with options to add no-show and late-cancellation fees—ensuring your revenue stays consistent and reducing time spent on collections.
Keep yout clientes engaged to increase sales with your own custom app
Manage classes and appointments with ease
What Fitune users are saying
What Fitune users say
User reviews note a great customer service, how its easy to use, and a great all-in-one solution for their fitness studios.
"Simple and effective. Everything you need for online bookings and events. Easy to use. Works for both, clients and owners."
"Hands down the best client portal for classes, appointments, video storage etc! The web app is just what was needed for clients to book on their own!"
Some users mention they'd like to see more features but they're still satisfied with the software
Good functions and service. All the functions are very good, the service is good and they answer your questions. I only give it 4 stars because I come from another platform where there were functions that I liked that have not been implemented in Fitune but nothing relevant that I can't adapt to. As long as my clients don't struggle, everything is perfect.
2. Monday
Price: Free to $19/month per seat
User score: 4.7 ⭐⭐⭐⭐
Free website creator: No
Free client app: No
While Monday offers basic CRM functionality, it lacks tools aimed at fitness studios and gyms, like scheduling and online payments. This makes useful as a fitness CRM, but an incomplete management system.
Monday - Affordable CRM but Limited for Fitness Management
Monday.com offers a cost-effective solution to organize tasks, but it’s built as general-use software it lacks important features for fitness studios.
It allows studio owners to gather emails and perform basic analytics, but it lacks essential functions fitness and wellness businesses rely on for daily operations.
For example, it lacks class programing and online payments, leaving you to collect payments and handle your studio's schedule manually.
No Support for Class Programming or Scheduling
Monday doesn't support organizing classes, managing bookings, nore creating schedules. Basic needs for any fitness studio.
Monday doesn’t provide the tools to handle class programming or seamless schedule management, making it difficult for studios to manage sessions, staff, and class availability efficiently. The lack of these specialized features may lead to more manual work and disorganization over time.
Missing Payment Processing and Client Engagement Tools
Unlike dedicated fitness software, Monday lacks built-in payment processing and client engagement tools, which means there’s no way to receive payments online.
For fitness centers looking to manage everything from payments to client communications in one place, Monday’s broad, generalized features may feel limiting and unable to support business growth effectively.
What Monday users are saying
Monday makes task and project management clear and efficient. - Gad A.
The platform offers an intuitive and highly customisable interface that makes workload management not only efficient but also enjoyable. - Georgia S.
It can feel a bit overwhelming at first, especially with all the features and customization options. Dane
3. Gym Master
Price: $129 to $249/month
User score: 4.7 ⭐⭐⭐⭐
Free website creator: No
Free client app: No
GymMaster offers solid access control and automated payment features, making it useful for fitness studios and gyms who can afford it.
Gym Master: Solid for Access Control, Limited as a CRM
Gym Master provides essential tools for payment processing, appointment scheduling, and booking management.
It covers well the basic tools fitness businesses and gyms look for in a CRM.
It’s particularly effective as a point-of-sale and access control system, which makes it well-suited for gyms prioritizing streamlined check-in and secure facility access.
Limited Client Engagement and Marketing Tools
While Gym Master allows you to send marketing messages and notifications, it lacks the features needed for building complete, effective marketing campaigns.
The absence of advanced tools for personalized client communication means limited opportunities to strengthen client relationships or boost engagement with yous fitness studio or gym current clients.
Most importantly, without a website builder, Gym Master expects you to spend extra money to create your own or use a generic client portal that does little to importe your online presence.
Limited Analytics and Client Profiles for a High Cost
Gym Master’s limited support for client profiles and analytics means there’s less data to guide growth decisions or analyze performance. This can be restrictive for businesses looking to scale.
Compared to other software it has a relatively high starting price. This can be an issue for small to medium-sized fitness businesses that may find it cost-prohibitive compared to other fitness CRM alternatives .
What GymMaster users are saying
The software is very customizable and works well. - Ryan
Overall we have had a great experience with Gymmaster the staff are friendly and helpful, the software is easy to use.
This software works great for member management, tracking classes, collecting dues, new sign-ups, and selling products.
4. Clickup
Price: Free to Undisclosed custom pricing
User score: 4.5 ⭐⭐⭐⭐
Free website creator: No
Free client app: No
ClickUp is a versatile project management tool but lacks essential gym-specific features, making it less ideal for fitness businesses.
ClickUp: Versatile for Office Work but Limiited as a Fitness CRM
ClickUp is a highly customizable CRM software that helps gym owners streamline client communication, track memberships, and manage sales processes.
It offers flexible views such as lists, kanban boards, and tables. While its a powerful tool for organizing customer information and tracking leads, its best suited for office work.
No class scheduling, booking, nor waitlists
However, despite its flexibility, ClickUp lacks key features that fitness-specific software often provides. It doesn’t include class scheduling, appointment booking, or waitlist management, which are essential for running a or fitness studio gym smoothly.
This means gym owners will need to rely on additional tools or manual processes to manage these aspects of their business.
This increases operation costs and forces you to learn how to use and manage more systems than most fitness studio owners might feel comfortable with.
Affortable but lacking
While ClickUp is primarily used as a generic project management and task-tracking tool, its application as a fitness CRM is limited.
Many gyms and fitness studios find that it requires significant customization to meet their needs, and it lacks the specialized features that make managing a fitness business straightforward and hassle-free.
5. Vagaro
Price: $30 to $90/month
User score: 4.7 ⭐⭐⭐⭐
Free website creator: No
Free client app: No
Vagaro offers an all-in-one solution for gym management but can be overwhelming and lacks industry focus.
Vagaro: Comprehensive functions missing key CRM features
Vagaro is a comprehensive management software designed for beauty, wellness, fitness businesses and gyms.
It offers robust scheduling features, including class and appointment booking, automated reminders, and waitlist management.
Difficult setup
Despite its impressive range of features, Vagaro can feel overwhelming for smaller fitness businesses or those that don’t need every feature it offers.
While it covers most management needs, some users report that the interface can be a bit cluttered, which may slow down daily tasks.
Vagaro is best suited for fitness businesses that require a complete, all-in-one solution and have the time to explore its extensive features.
However, it may be overkill for smaller studios or trainers who only need a simple, streamlined tool for booking and client management.
What Vagaro users are saying
All in one solutions for selfcare with easy user interface, robust for managing appointments, class, staff, scheduling.
Acceptable as a booking software, definitely streamlined for booking schedule and taking payment to save time
The scheduling center is easy to use, the website is pretty straight forward if you are used to navigating websites and customer service is top notch.
Conclusions for the 5 Best Fitness CRM Software
Choosing the right fitness CRM software depends largely on your studio’s specific needs, goals, and budget.
Each platform reviewed offers its own mix of strengths and limitations, making them suitable for different types of fitness businesses.
Fitune stands out as a well-rounded CRM option designed specifically for fitness studios, with built-in tools like a branded client app and website creator that simplify operations and improve engagement.
In contrast, general-purpose tools like Monday and ClickUp offer solid organizational features but may require significant customization—and the addition of other tools—to fully meet the needs of fitness businesses.
Gym Master and Vagaro provide more comprehensive management capabilities, especially for access control and booking.
However, their higher complexity or cost may not suit smaller studios or businesses that prefer a simpler solution.
The best CRM is the one that aligns with your operational workflow, enhances client engagement, and fits your growth strategy.
Before committing, consider exploring free trials or demos to determine which platform integrates best with your studio’s day-to-day needs.
Ready to try Fitune? Start now for free or book a demo to learn how to grow your fitness business.
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