How to sell your fitness videos in 2022

Ruben Santamaria

Thanks to the pandemic, video on demand became more popular than it ever was. That’s why so many fitness professionals jumped on the opportunity and you should too! VOD doesn’t only benefit the creator, but also the client who now can access the content whenever and wherever they need to.

If you’re planning to start selling your videos or would like to improve the way you do it, you’ve come to the right place. We will show you just how easy it is:

01 Make a plan

It’s important to have a clear idea of what type of content you will be doing and how often you will publish it. This depends on different factors, for example:

  • The type of workouts you do. Depending on the complexity of your workouts you may need to make longer or shorter videos.
  • The type of clients you have. If they’re beginners you may have to dedicate an entire video section in your library for them to get started and then move to an intermediate level and so on.
  • Your payment structure. We will discuss this later as well, but if your clients pay for a monthly membership, then they may expect between 2 to 4 videos per month, while if it’s a weekly membership then 1 or 2 per week.

02 Record your videos

Once your plan is ready you can move on to producing the videos you want to sell. Most fitness professionals start by recording their live sessions and then uploading them, in fact, we have a blog about why you should do it.

You can keep doing this and also create new videos and divide them into different categories so you can grow your library and offer different memberships for each. If you need inspiration, check out our other blogs where we help you get started.

03 Choose a platform to host your videos

It doesn’t matter how good your videos are, you need a proper platform that’s easy to use, and looks good! You need to focus on the user interface so that your customers come back.

We may be a little biased, but you might want to consider Fitune ;)

Besides our focus on creating an amazing experience for your users, you can upload your videos through YouTube, Vimeo or directly to Fitune’s native storage (recommended)

At the same time, we create a crisp looking website for you that lets you monetize your content, and manage your in-person, livestream and ondemand content.

Unlimited video storage

And actually… We recently updated our plans so we offer more storage in all of them and our Fitune Plus plan now has unlimited storage so you never have to worry about running low on storage for your videos.

04 Customize your website

Having a website that matches your brand helps people identify you and feel a better connection with you. Keep in mind this is where you can introduce yourself, your business and your social media accounts for people to follow you. 

This is also the place where your clients can watch your videos so spend some time choosing the right words and pictures to make it look as good as possible.

05 Choose your pricing options

Your videos are now nice and tidy and added to your new fresh website, so now it’s time to start monetizing them.

The most common ways of selling your videos are through a membership or as Pay Per Video price. You may recognize both as popular platforms like Netflix and Disney + use memberships while you can purchase videos from Amazon or iTunes.

Luckily, you don’t have to do only one, platforms like Fitune allow you to create unlimited pricing options and mix and match your services within them.

So you can have different memberships for specific video categories, courses, events or even make an individual video available for purchase or rent. This way people who are still on the fence can give it a try before committing. This is also the reason why we highly advise you to offer a free trial as it’s proven to increase the number of clients that subscribe.

06 Promote your website

Everything is basically ready and it’s time to get the word out there. Let people know that they can now access your content and the best way to do it is with social media.

A nice post and story about your launch with a link for people to quickly go to your website are key. It’s a very special moment and we have an article to help you prepare for it right here.

Also, we offer an ‘'invite leads & clients’’ feature which allows you to invite all your existing leads and clients to the platform in a single click!

Pretty easy, right? And don’t worry, if you need a hand we’ll be more than happy to help you with your setup!

What are you waiting for? Create a free account here:

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Ruben Santamaria
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