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Marketing

How To Promote Your Fitness On-demand Business This Holiday

By.
Rubén Santamaría
December 17, 2021

It’s that special time of the year again and Fitune is here to help you get the most out of your business this season. Wondering what to do for your business this Christmas season? We have some suggestions for you!



Christmas theme class

One of the best things you can do to increase the Christmas spirit is to have a class/video that shows some seasonal elements so everyone can get in the holiday mood. How? You can simply have some decoration like a Christmas tree and some lights in the video background, music that is usually played during this season can also help.

You could go even further by having a shorter version of the video as a free one for you to promote on social media and for new clients to have an idea of what they can get by subscribing to your services.



Promo codes

The good old strategy that always works! Whether it’s for new clients or recurrent ones, offering a promo code for the holidays is always welcome by your community since people usually spend a lot of money on this season. It may be a small detail, but you can also make the promo code related to Christmas like MChristmass2021.

It may also be good to share this code in your group or even create an ad with it for social media using a website/app like Canva. 

Check this guide on how to create promo codes.



Special challenge

This is the perfect opportunity to make a challenge because people tend to forget about exercising during the festivities so giving them some extra incentive will make sure they don’t. 

The type of challenge can be anything you want, we advise challenges that involve some kind of competition, like who loses the most weight, that way your clients may bring new people in! The winner can get something like a free month of video on-demand so it’s more interesting for the participants.



Create a special offer for one of your plans

If there’s a plan that you would like more people to purchase from you, this is a great chance to do it! Whether that’s a monthly subscription, a one-time plan or a yearly membership, creating a deal that will only last for the holidays will make a huge difference in the number of people that choose this option since they know it will go away soon.

You can easily add in the description of the plan you’re trying to upsell that it is a temporary offer and also promote it on social media for everyone to see it.



Lastly, remember to have a little gesture with your community and send a merry christmas email to all your clients! Feel free to even include some of the offers you will be running.
Still don’t know how to get started in your video on-demand business? Check this article on everything you need to know about it.

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Rubén Santamaría
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