Starting a fitness business

7 Steps to Open a Fitness Business in 2024 (with Little Money)

Ileana del Río

Starting a fitness business, like a yoga or pilates studio, is an exciting idea that can bring you a lot of personal and professional satisfaction. However, many entrepreneurs don't know where to start. In this blog, we share a guide to open your fitness business on a budget, all based on the experiences of other successful business owners.

Step 1: Know Your 'Why'

Your 'why' is the seed of your motivation. Fitness entrepreneurs often discover their passion through personal transformations and want to share the benefits of fitness with others. What is your personal story that led you to leave everything behind to open your own fitness business? Where did your passion arise, and what do you want to do with it? This motivation will give you strength for the challenges ahead and will allow you to genuinely connect with your clients.

Some Examples of the 'Why':

  • Your own fitness transformation journey.
  • Your intention to create an inclusive space for everyone's health and wellness.

Step 2: Build a Community and Culture

A fitness business grows thanks to the formation of a community and the culture it promotes beyond physical exercise. This makes your studio more than just a stop in your client's daily routine; it becomes a space of belonging, where individual progress and collective effort are valued.


  • To promote a sense of belonging, create a recognition program to celebrate different types of progress in your clients. For example, offer discounts to people with perfect attendance.
  • Schedule special events that celebrate diverse achievements within your community, such as an annual event to recognize different types of progress like increased flexibility, highest weight lifted, etc.

Step 3: Develop a Good Team

The success of your studio largely depends on your team. It's essential that the people working in your business share your vision of fitness and are willing to take on responsibilities proactively.

Recommendations for Staff Management:

  • Identify key areas that need support and define clear roles. The best team works together toward objectives, so the clearer the daily tasks are, the easier it will be to complete the assignments you give them.
  • Invest time in training your team on the philosophy and goals of the business. Your team represents your brand, so one of the best branding tools is ensuring that all your staff know how to communicate and convey your fitness studio's values and differentiators.

Step 4: Focus on Marketing and Systems

It's crucial to be able to communicate your value proposition to attract your ideal client. Standardized systems ensure a consistent and high-quality experience for all clients.


  • Use Customer Relationship Management (CRM) platforms to standardize processes.
  • Create engaging and authentic content on the platforms where your audience spends the most time.

Step 5: Clarify Employee Roles 

This step is crucial to ensure the continuity and efficiency of your fitness business. Clearly define each team member's responsibilities so that processes run smoothly even when you're not around.

Practical Exercise:

  • Create a detailed operations manual that includes detailed job descriptions for each staff member.

Step 6: Choose Your First Location

Choosing the right location is essential. Factors like parking and neighboring businesses influence your studio's accessibility and appeal.

Practical Exercise:

  • Conduct a detailed analysis of the area: Gather demographic data about where you'd like to open your studio and also review the characteristics of complementary businesses nearby. Is there a sportswear store or a healthy restaurant in the shopping center where you're considering renting? Perfect.

Step 7: Plan Your Grand Opening

A well-planned opening can make a difference in your niche competitors. The perfect opening event can attract potential clients who will become a solid base for the future of your fitness studio.

Step 8: Choose the Right Software for your studio

Selecting the right software to manage your fitness studio is essential for streamlining operations and enhancing the client experience. The right software can help you manage memberships, schedule classes, process payments, and communicate with clients effectively.

Check our overview of the top 10 yoga studio software platforms out there.

Practical Exercise:

  • Organize a special event, such as a free themed class or a workshop with a special guest, to showcase your services and facilities. Use social media to promote the event and direct interested parties to a form so that, besides estimating the number of guests, you can build a strong mailing list.

Opening a fitness studio is a challenge that requires planning, passion, and perseverance. With these well-defined steps, you'll be on your way to creating a business that allows you to live your passion. Start now!

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Ileana del Río
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