You've built a thriving fitness studio, and your loyal members seem super satisfied with their experience so far. But have you thought about ways to generate some extra income streams while also piling on awesome new perks to keep your tribe even more pumped? By getting creative with add-on offerings, you can make your members feel like VIPs while plumping up profits too.
The clients you already have are your most valuable asset - don't underestimate them! Why?
So instead of purely chasing new sign-ups, get strategic about delivering more for these raving fans.
Your members are already giving you brilliant hints every day about new extras or services they'd love - if you just listen closely. Pay close attention when they:
Jot down every comment or request you hear. You'll start noticing patterns that indicate an opportunity.
For example, let's say tons of members mention struggles like:
Those insights could point to a slam-dunk new offering: Ready-to-go, macro-friendly meal kits or meal delivery services branded from your studio!
Once you identify an in-demand new offering, package and pitch it in a way that makes it impossible for members to refuse. A few ideas:
Create an Epic Bundle Deal: Let's say you're adding small group personal training alongside your regular classes. Don't just sell it a la carte - bundle it into an unreal package like:
"For just $189/month, you get unlimited gym access, 2 small group personal training sessions per week, PLUS our new 8-Week Body Transformation meal plan and nutrition coaching!"
Discount for a Sneak Peek: When launching new services, offer a crazy deal to create buzz and lock in early sign-ups:
"Be one of the first 25 members to sign up for our new HIIT Bootcamp class in April and get 50% off! Just $50/month for unlimited bootcamp PLUS free t-shirt and shaker bottle for the first month. After that, regular price is $99/month."
Add Extra Bonuses or Perks: Take a popular existing service and add a couple fun bonus extras to increase the perceived value. Like your personal training package could become:
"Get 8 personal training sessions per month, a personalized nutrition plan, PLUS new hydration supplements and foam roller included (a $75 value!)"
Get creative with bundling relevant extras together. When you can demonstrate way higher value than the actual price tag, it's an easy sell.
Truth is, loyal boutique fitness clients don't just want a place to work out. They crave a total lifestyle experience and sense of community that inspires them in all areas of health, fitness and personal growth.
So create that world for them! Add excitement by hosting events and workshops that cover their other wellness needs and interests:
Make your studio their hub for all things healthy living! And rotate in new, limited-time offerings regularly to keep it fresh.
Don't forget the exclusivity and individual attention either. Special perks like member shout-out walls, VIP tank giveaways for hitting milestones, birthday month deals, and members-only socials make them feel valued.
While delivering unbeatable experiences, look for opportunities to generate additional revenue streams. A few ideas:
Open an Attached Retail Space: Stock an onsite or online store with all the gear, athleisure apparel, drinks and snacks your members love. Just mark prices up 25%+ over your wholesale costs.
Some easy first offerings could include:
Host a Regular Community Market: Rent out space monthly to local healthy vendors like nutritionists, life coaches, massage therapists, etc. for $20-50 per vendor. While providing convenient access to services for members, you can earn on booth fees.
Sell Branded Merch and Accessories: People love repping their favorite studios. Sell t-shirts, tanks, totes, water bottles and more adorned with your studio logo and catchy slogans. You can easily mark these up 100-200% since they're premium brand items.
Rent Your Space for Events: During closed hours, rent out your studio for things like community rooms for meetings, kids' birthday parties, personal training photoshoots, etc. It's free money when not in use!
The key is to always be considering "what else?" your members could want or need in terms of health, wellness, and lifestyle support. Get creative about packaging, pricing and promotions. With a little ingenuity, you can dramatically increase revenue streams while giving your tribe of loyal fans extraordinary end-to-end experiences.
