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Marketing

OpenActive & Fitune: Market your classes for free

By.
Koen van den Heuvel
July 9, 2021

You've probably asked yourself a million times already, how can I get more clients?

At Fitune we were wondering the same thing for a while now and we think we've found a pretty sweet way to help!

That’s why we’re excited to announce that we’ve officially partnered with OpenActive to help you promote your classes to millions of people across the UK.

Wait! What’s OpenActive exactly?

We think the video below explains it pretty well! But in short, the OpenActive integration enables you to feature your health & fitness activities on any of the 50+ partner platforms – including websites and apps that attract millions of users.

OpenActive is a government and Sport England funded initiative that’s on a mission to get the nation more active. Fitune has been selected as an official partner to help them realize this goal. 

How does this benefit you?

How does this help me, you say?

Simple... we know marketing your business can be challenging and expensive especially if you are just starting, so think of this as the perfect opportunity to get free marketing at put your classes at the fingertips of millions of people across the UK.

Just some of the benefits

  • List your classes and activities on local websites with millions of users
  • It's completely free and you can disable it at any time. (basically it’s free marketing)
  • Gain new customers
  • Public listings estimated to increase bookings by 10%-25%
  • Fitune will allow you to directly receive bookings through the OpenActive partner network. This allows new customers to easily discover you and pay for your service in one go

Sounds exciting, doesn’t it? Best thing is, it’s extremely easy to enable it. 

How to enable OpenActive integration?

  • Create a free Fitune (no card details required) account
  • Head over to the ''Settings'' page within the Fitune dashboard
  • Click on ''integrations'' 
  • Here you'll be able to enable the OpenActive integration, which will then allow you to display your activities on various platforms. 

Yes, it’s that simple!


If you want to learn more about this and publish your classes through OpenActive you can drop us a message at [email protected].

Where can you list your classes?


Is this the first time you hear about Fitune and want to learn more? You can check all our features and pricing, and get a full month free trial when you click here.


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Koen van den Heuvel
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